Local SEO Campaign for 702 Dads

Local SEO Case Study

702 Dads

Family Attorney www.702dads.com

A focused local SEO campaign helped 702dads.com improve search visibility, organic traffic, keyword rankings, backlinks, and Google Business Profile engagement.

The Numbers You Need To Know

Strong Growth Across Traffic, Rankings, Links, and GBP

500% Increase

in Organic Traffic

68% Growth

in Keyword Rankings

57% Increase

in Backlinks

193 High GBP Ranking

Calls Through GBP

Company Overview

Helping 702dads.com Reach More Dads Locally

702dads.com, a site for fatherhood resources and community support, partnered with us for a local SEO boost. Here’s how we helped them reach more dads in their area.

Company Overview

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Challenges Faced

The Barriers Limiting Local Search Growth

702dads.com faced several hurdles that limited its ability to reach a larger local audience.

Low Online Visibility

They weren’t showing up in local search results.

Competitive Niche

The parenting advice space is crowded with well-established sites.

Low Website Traffic

Not enough organic traffic to engage a broader audience.

Solutions Implemented

A Comprehensive Local SEO Strategy

We addressed visibility, consistency, content, backlinks, and customer engagement together.

Google Business Profile Optimization

Updated their GBP with accurate details, business hours, services, photos, and regular posts.

Consistent Online Information

Ensured their info was consistent across all online directories.

Localized Content Strategy

Created blog posts and service pages targeting local keywords and interests. Developed location-specific landing pages.

Backlink Building Campaign

Acquired high-quality backlinks from reputable local sites and industry-specific sources.

Customer Interaction and Review Management

Encouraged and managed reviews on Google and other platforms.

Results After One Month

The Strategy Delivered Measurable Local Search Growth

Traffic, rankings, backlinks, GBP engagement, and Search Console visibility all improved.

Results After One Month 471

Increased Website Traffic

Total traffic reached 471 visitors, with an increase of 162 visitors in May alone.

The broader case-study summary reports a 500% increase in organic traffic.

Increased Website Traffic

View full-size website traffic result

Results After One Month 181

Improved Keyword Rankings

181 keywords are now ranking, with 15+ keywords in the top 3 search results.

The case-study summary reports 68% growth in keyword rankings.

Results After One Month 55

Enhanced Backlink Profile

Achieved a total of 55 backlinks, with 20 new backlinks added this month.

The site also reached 24 referring domains, with 6 new referring domains added this month.

View full-size backlink profile

Google Business Profile

Higher Google Business Profile Engagement

193

Calls Through the Google Business Profile

193 calls were received through the Google Business Profile, indicating increased customer interest and engagement.

High

GBP Ranking

Improved local visibility helped the profile attract more customer actions and phone calls.

702 Dads increased Search Console performance

View full-size Search Console result

Search Console 538

Increased Search Console Performance

Achieved 538 clicks and 17.3k impressions in Google Search Console, reflecting higher visibility and user engagement.

A Stronger Local SEO Presence for 702dads.com

Local Eyes transformed 702dads.com's local SEO, boosting its visibility, traffic, and engagement. Through Google Business optimization, consistent info, localized content, and better backlinks, 702dads.com thrived in the parenting niche.

Ready to elevate your business? Contact Local Eyes to learn how our local SEO services can optimize your online presence, drive traffic, and increase engagement. Partner with us for local SEO success.

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