Local SEO Campaign for 702 Dads
The Numbers You Need To Know
500%
Increase
in Organic Traffic
68%
Growth
in Keyword Rankings
57%
Increase
in Backlinks
High GBP Ranking
193 Calls Through GBP
Website: www.702dads.com
Industry: Family Attorney
Company Overview
702dads.com, a site for fatherhood resources and community support, partnered with us for a local SEO boost. Here’s how we helped them reach more dads in their area.
Challenges Faced
702dads.com faced several hurdles:
Low Online Visibility:
They weren’t showing up in local search results.
Competitive Niche
The parenting advice space is crowded with well-established sites.
Low Website Traffic
Not enough organic traffic to engage a broader audience.
Solutions Implemented
We implemented a comprehensive strategy:
Google Business Profile Optimization:
Updated their GBP with accurate details, business hours, services, photos, and regular posts.
Consistent Online Information
Ensured their info was consistent across all online directories.
Localized Content Strategy
Created blog posts and service pages targeting local keywords and interests. Developed location-specific landing pages.
Backlink Building Campaign
Acquired high-quality backlinks from reputable local sites and industry-specific sources.
Customer Interaction and Review Management
Encouraged and managed reviews on Google and other platforms.
Results After One Month
The comprehensive strategy yielded impressive results:
Increased Website Traffic:
Total traffic reached 471 visitors, with an increase of 162 visitors in May alone.
Improved Keyword Rankings:
181 keywords are now ranking, with 15+ keywords in the top 3 search results.
Enhanced Backlink Profile:
• Achieved a total of 55 backlinks, with 20 new backlinks added this month.
• Total of 24 referring domains, with 6 new referring domains added this month.
Higher Google Business Profile Engagement:
• 193 calls were received through the Google Business Profile, indicating increased customer interest and engagement.
Increased Search Console Performance:
Achieved 538 clicks and 17.3k impressions in Google Search Console, reflecting higher visibility and user engagement.
Results After One Month
The comprehensive strategy yielded impressive results:
Increased Website Traffic:
Total traffic reached 471 visitors, with an increase of 162 visitors in May alone.
Improved Keyword Rankings:
181 keywords are now ranking, with 15+ keywords in the top 3 search results.
Enhanced Backlink Profile:
• Achieved a total of 55 backlinks, with 20 new backlinks added this month.
• Total of 24 referring domains, with 6 new referring domains added this month.
Higher Google Business Profile Engagement:
• 193 calls were received through the Google Business Profile, indicating increased customer interest and engagement.
Increased Search Console Performance:
Achieved 538 clicks and 17.3k impressions in Google Search Console, reflecting higher visibility and user engagement.
CASE STUDY
Conclusion
Local Eyes transformed 702dads.com's local SEO, boosting its visibility, traffic, and engagement. Through Google Business optimization, consistent info, localized content, and better backlinks, 702dads.com thrived in the parenting niche.
Ready to elevate your business? Contact Local Eyes to learn how our local SEO services can optimize your online presence, drive traffic, and increase engagement. Partner with us for local SEO success.
We are a digital marketing company that is focused on driving qualified traffic and leads to your website.
CASE STUDIES
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